Fatto a mano in Napoli
Our mantra is simple: Handmade Italian Menswear.
Every stage of design and manufacture takes place in Montecorvino Rovella, a beautiful commune in the province of Salerno, in Italy’s Campania region.
For three generations, our artisan partner has been making clothing by hand, preserving a tradition where craftsmanship is passed from one generation to the next. It is a devotion you can see in the details, feel in the fabric, and appreciate every time you wear it.
Every piece begins in Montecorvino Rovella, in the province of Salerno, where our trusted partner has spent three generations perfecting the craft. From the fabrics we choose and the way each garment is constructed, to the very threads that hold it all together.
As made-to-measure experts, we design and create garments across a considered range of fabrics and colours, cut for every occasion and tailored to precision. We are experts in fit and meticulous in every detail.
Thirty years immersed in every aspect of fashion has taught us what matters and what doesn't. We don't follow trends. We don't chase seasons. Only the most exceptional garments earn a place on our rails. At AdLux, we care about three things: our reputation, our integrity, and above all, our clients
David Petrash’s education in menswear began long before it became his profession. With a tailor for a grandfather, he grew up immersed in the craft — the fittings, the fabrics, and the subtle balance of proportion, cut and construction that makes a garment truly flattering.
Later, David found a mentor in Harry Rosen, absorbing every lesson, insight and principle with an eagerness that would shape his understanding of menswear for decades to come.
The only path forward was AdLux. At 658 College Street, in the heart of Little Italy, the boutique is the culmination of a lifetime spent pursuing artisanal craftsmanship. Every detail of the space reflects that journey. Considered, personal and uncompromising.
